https://www.stephaniemotschenbacher.com/about daily 0.75 2021-08-08 https://www.stephaniemotschenbacher.com/contact daily 0.75 2021-08-08 https://www.stephaniemotschenbacher.com/work daily 1.0 2024-04-18 https://www.stephaniemotschenbacher.com/work/healthcare monthly 0.5 2021-08-11 https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628692922403-PIJYW0L2SMOHGETT2CU7/MHC031307_493-Surgery%21%21%21.jpg Work - Healthcare - Branding and Community Engagement. When Hurley earned its American College of Surgeon verification as a level 1 trauma center it was not only an achievement of excellence it was an opportunity to differentiate the quality of care from competitor hospitals. An identity was established and an omnichannel campaign was developed to education and inform the community. To this day community members call and request a window sticker for their car, a signal they prefer the care at Hurley in times of critical care. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628547826764-GU1TEV4J3TIW1L4DJW0Q/Memorial+Cancer+Center3.jpg Work - Healthcare - Service Line Marketing. When Memorial Healthcare developed a strategic plan to enhance and grow its Oncology Service line, the marketing department under Stephanie’s leadership developed a comprehensive campaign that introduced new physicians, new treatments and clinical trials, and helped to raise funds for a new Cancer Center. The community responded attending open houses in record numbers, numerous news articles and an increase in patient visits by 300% and 250% increase in new procedures. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628548242667-HTSDPX6E238SF6V14RK3/Hurley-Happenings2.jpg Work - Healthcare - Internal Communications. While many organization often focus on their customer, delivering excellent patient care and earning high patient satisfaction score demands a focus on employee. Keeping employees informed of health system initiative, building awareness of goals and shared values and providing regular updates will create and sustain a winning culture. Stephanie has helped two health systems navigate culture change with a communication plan that included events, executive messages and updates, and employee newsletters and emails. The plan was measured against employee satisfaction scores and participation in events. https://www.stephaniemotschenbacher.com/work/corproratecommuniation monthly 0.5 2021-08-08 https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628603149976-12NCQY1L4CFH1ED8DBRK/detroit-street-hero-p-1080.jpeg Work - Corporate Communications - Partnerships. Michigan State University is full of passionate people who are looking to address the today's biggest challenges through teaching, research and innovative ideas, but none of them can do it alone. By communicating how and where we partner, I have helped to position this guiding principle, aligning with strategy, structure, systems, skills and culture. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628557917348-LO5VW59MR2INYKTGRISR/ChangeManagement.jpg Work - Corporate Communications - Change Management Communications. Whether universities are ready or not, engaging with alumni and donors is heading toward a massive technical transformation. University Advancement at Michigan State University intends to stay ahead of the curve while also preparing for MSU’s next capital campaign. I over saw communications about the change in systems, businesses process and changes in culture. The three-year project included the development of an intranet site, new internal communication tools and newsletters, and marketing of required training programs. Success is measured by attendance at system demos (90%), enrollment in training (70% on schedule) and consumption of news about the project (40%). https://www.stephaniemotschenbacher.com/work/international monthly 0.5 2021-08-10 https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628637093508-XDP6H4MK1PLJMAXAC18L/g20loscabos2012-01_Page_01.jpg Work - International - Thought Leadership. With more than 50 years of engagement with Africa and more than 160 faculty currently working on projects with African partners, Michigan State University has developed a rich reservoir of knowledge and experience on the continent. To advance thought leadership on food security and five megatrends observed by our researchers, I was asked to promote academic conference to convened world experts at MSU and write a position paper for the 2012 G20 Mexico Summit, titled Africa’s Shifting Landscape. https://www.stephaniemotschenbacher.com/work/highereducation monthly 0.5 2021-08-07 https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628376660897-ZVUOMPZHBVA0N15AG9QF/MSU+Case+Statement+key+pages_Page_3.jpg Work - Higher Education - Comprehensive Campaign. Empower Extraordinary: The Campaign for Michigan State University, ensured future generations of Spartans will have the resources they need to accomplish great things as students and faculty. The historic campaign raised a record $1.8 Billion from more than 255,000 alumni and friends through the work of 300+ volunteers and MSU leaders. As the the communication director for the campaign, Stephanie created the messaging platform, led corporate communications on the 6-year project, managed the work of an ad agency and coordinate the work across 29 units and colleges. The robust communication plan included print, video, events, social media and websites. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628377143952-56DKV6QY0KV1OF2O7L87/Heart_Spartan.jpg Work - Higher Education - Online Marketing. For Spartans everywhere, Give Green Day is a 24-hour opportunity to financially support and enhance the experience for current and future MSU students. The campaign involves a robust email strategy supported by organic and paid social advertisements and influencer marketing. The campaign has broke records and goals for the past five years. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/42b67408-388c-418b-a677-49582c1db107/Sky%27s_the_limit.jpg https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628379167884-9VA4OYSK3YUCYHWR0KDN/GGGL_1200-by-676_DARK-GREEN.jpg Work - Higher Education - Community Engagement. As the COVID-19 pandemic took hold and in-person engagement events were canceled, the MSU Alumni office turned to Advancement Communications Team led by Stephanie Motschenbacher to help replace engagement events and test opportunities to increase meaningful engagement of alumni online, beyond giving, liking and sharing. Within three weeks the team had developed and produced a new livestream model, which included tracking of overall performance , how long video viewers stayed engaged, any click throughs or actions, etc. By the end of the 12 months the team reached 56K viewers and offered deep engagement for 9 alumni, who were featured guests on the Facebook Live show. https://images.squarespace-cdn.com/content/v1/610eee11a45ca157a186d6f0/1628380056523-1B5X5FLJBNOLEP9OSEFC/Spartan_Summer-2020-Cover.jpg Work - Higher Education - Editorial. The editorial content developed under Stephanie’s leadership all begins with a strategy to grow the love for Michigan State University. Every year three Spartan Magazines are published and sent to the 55,000 alumni, who donate $100 or more annually. The Spartan uses the special language of alumni for its magazine sections. For example the team uses lines from the alma mater: Beneath the Pines for news and From These Scenes We Wander for the final photograph in the publication. An annual content strategy built around the academic semesters and seasons also allow collaboration and planning across the entire university. The fall issue is dedicated to traditions and innovation, spring focuses on alumni impact and winter is dedicated to new MSU initiatives.